Jordan Brand

What's Up With Zion?

Zion 2 campaign key art for Jordan Brand

Hoops fans love Zion Williamson. His explosive style and megawatt smile mean he's already on a one name basis with the public, like Lebron, Kobe and Cher.

When he missed a full season due to injury he left a huge hole in the NBA landscape. People wanted to know, ‘What's up with Zion?’

To launch his second shoe, the Zion 2, we decided to serve up that answer in a way only appropriate for a player who does things on the court that are impossible to believe. Meet us where magic and realism collide with NBA fans' hearts.

And that's not CGI, the man is actually dropping dimes underwater.

Zion Williamson mid-air in the Zion 2 campaign film Underwater film still from the Zion 2 launch campaign Jordan Brand Zion 2 campaign layout

Lebron, Kobe, Cher—and now Zion.

Zion 2 social cutdown frame Jordan Brand campaign typography treatment Zion 2 product and campaign lockup